A curated space for meaning, not just merchandise

We’re more than a jewelry platform — we’re a curated space for discovery, meaning, and artistry. In this journal, we take you behind the pieces: into the studios, the stories, and the slow processes that shape them. Here, you’ll meet the makers, explore our values, and find inspiration rooted in authenticity, care, and individuality.

Localloo is not about trends. It’s about talent. Not about scale — but soul.

We believe that what you wear should reflect who you are — and the values you choose to carry into the world.

We don’t follow fashion — we follow meaning.

We don’t curate collections — we amplify voices.

It’s for people who want to know:

This is jewelry with depth. With a story. With a why.

We created Localloo to spotlight artists and designers whose voices are too often buried by mass-market algorithms. The pieces you find here are made by hands, not machines — crafted with skill, intention, and quiet confidence.

Localloo began with a frustration and a vision.

Our founder, Maria Kayurova, spent over a decade helping brands grow and shine — including her own independent jewelry brand, born in Saint Petersburg. But she saw the same pattern everywhere: small designers creating beautiful work, yet struggling to compete in the fast-paced, tech-driven world of online retail.

What if we could build a space where independent artistry was not only visible — but irresistible?

Maria’s background in digital fashion, AR innovation, and storytelling came together in a single question:

While big brands dominate with data and budget, local designers — focused on their craft — often don’t have the time, resources, or infrastructure to reach modern buyers.

A storytelling platform.

And a quiet rebellion against disposability, sameness, and soulless scale.

A curated gallery.

That’s how Localloo was born.

A digital boutique.

Our story begins with a personal mission...

We don’t believe in mass-market shortcuts or luxury markups. We believe in:

Each designer we work with passes a strict selection process. We choose creators who are not only excellent technically, but open to co-creation, emotionally expressive, and aligned with our editorial vision.

We choose real artistic voices, not trend-chasers.

Authenticity

Craftsmanship

Every piece must be impeccably made and emotionally compelling.

Sustainability

From small-batch production to recycled metals, we support slow fashion.

Independent Talent

We celebrate meaning, heritage, and inspiration, not aesthetics alone.

Cultural Depth

Fair Pricing

You’re paying for artistry — not advertising budgets.

Especially women-led brands with stories to tell.

Ethical practice — Sustainable sourcing, fair labor, limited production.

Excellence in craft — Only high-quality materials and clean, lasting finishes.

Unique artistic language — We look for a distinct voice, not imitations.

Emotional and cultural resonance — Jewelry that expresses something beyond itself.

Aesthetic alignment — Each item must live naturally in our visual universe.

Openness to storytelling — We don’t sell products — we tell their stories.

We don’t add products — we build a world. Here’s how we select every piece on Localloo:

This is not a marketplace. This is a gallery of intent.

Real support, real people

Styling help & sizing advice

We’re a digital platform — but we offer deeply human support.

Localloo is designed to feel like the online version of your favorite concept store: personal, beautifully curated, and full of people who care.

Virtual try-on (AR)

Quality guarantee

Tracked & insured shipping

Straightforward returns

Still have questions? We're just a message away

Browse our collections, read our stories, or write to us — we’re always happy to help you discover something rare, real, and unmistakably yours.

Discover the designers