Reading time: 6 minutes
27.10.2025
How to choose jewelry?
Jewelry isn’t a trend — it’s a reflection of character. Chunky rings today, thin chains tomorrow — and then back again. It’s better to choose one piece that’s truly yours: comfortable for everyday wear, won’t fade after a month, and won’t irritate your skin.
Start with yourself: the anatomy of choice
Where will I wear this? (Office, parties, or daily?)
Which metal suits me best — bright and shiny or soft and muted?
Do I have any limitations — allergies, habits like wearing jewelry in the shower, sensitive skin?
The display always goes all-in: it shines, tempts, and suggests, "only this ring will save your look." We believe you should start not with the display, but with yourself. Jewelry is an extension of your body. A simple test: ask yourself three questions:
Answer honestly — and half the display disappears by itself.
The next step: understand how to choose jewelry so that it truly fits your size.
The drama of “eyeballing” a ring
DIY: take a string, wrap it around your finger, measure with a ruler, and divide by π (hello, school math).
Tech-savvy: download the Ring Sizer by Jason Withers app — it does it all for you.
Professional: visit the nearest jewelry store and have them measure your size. Five minutes — size known.
Romantic: if it’s a gift, “borrow” (not permanently) a ring from the same finger and measure it.
Admit it: at least once, a ring slipped off your finger while you were gesturing at a party? That’s the drama of buying "by eye".
To avoid this, remember: fingers are thinner in the morning, slightly swollen in the evening, sports and heat intensify the effect, and during pregnancy, sizes may jump 1−2 positions.
The solution? Measure your finger at different times of the day. Choose the method that suits you best:
Metals and your skin: the chemistry of relationships
Jewelry lives on the skin, and how it behaves doesn’t always depend on "pH 5.5", but on real factors: sweat, body care, cosmetics, perfume, water, even diet.
If you wash your hands frequently or exercise, choose metals resistant to moisture and friction — titanium, platinum, gold 585+.
If your skin is sensitive, consider niobium — hypoallergenic, light, and unusually colored.
Silver, brass, bronze are beautiful but require care: they can tarnish, react to moisture and cosmetics. Not for 24/7 wear.
Materials suitable for daily wear
Gold 585+ — classic, reliable, doesn’t tarnish.
Platinum — eternal, scratch-resistant, keeps its shape.
Titanium — lightweight, hypoallergenic, perfect for sports and swimming.
Niobium — bold alternative, irritation-proof, with rare color finishes.
Silver 925 — elegant and versatile, but needs care: avoid water, perfumes, and creams, and clean it every few months.
Silver, brass, and bronze are better for those who appreciate their changing patina and “living biography.”
Not all metals are equally durable. If jewelry is meant to be a “second skin,” look at these four:
What to ask the seller in 30 seconds
Gold: at least 585
Silver: at least 925
These questions are your mini insurance policy against a bad purchase. Even if you’re not an expert, the answers will reveal a lot about quality.
Higher grade = fewer impurities = better resistance to tarnish and corrosion.
1. What’s the metal grade?
Some coatings and alloys react to sweat and moisture — especially brass and bronze. For daily wear, confirm it’s water-resistant.
4. Can I wear it in water or while training?
Responsible brands always do — often including free annual cleaning or polishing. A small detail that shows care.
5. Does the brand offer warranty or maintenance?
Solid means pure metal — can be polished and lasts decades.
Plated (or galvanic) means a thin layer over another metal — may wear off within months.
2. Is it solid or plated?
Rhodium protects silver and adds shine.
Lacquer gives temporary protection.
No coating means it will age naturally (and darken). Choose based on your lifestyle.
3. Is there a coating — rhodium, lacquer, or none?
Red flags when buying
“Surgical steel” without specifics — usually cheap 316L steel, which can irritate sensitive skin.
Suspiciously lightweight gold — likely gold-plated, not solid. The coating will wear off, revealing a base alloy.
No hallmark — no guarantee. The hallmark is the jewelry’s passport, confirming purity and certification.
And always check the brand itself: small local workshops often have less marketing but more honesty and transparency.
If you see any of these — walk away:
Conclusion: fewer things, more meaning
If you’ve read this far and still hesitate on how to choose jewelry that will stay with you long-term, start simple: one piece that can endure everything — shower, flight, sleepless night, and morning after.
True durability isn’t in the stones, but in the fact that you keep wearing the piece — not because it’s trendy, but because it’s comfortable and truly yours.
You’re gonna like this
Gifts that remain. Items with history, touch, and attention. A selection of local brands where the gesture and meaning matter more than trends.
Before there is gold, there is a vision. Not a trend. Not a moodboard. But a flash — a childhood echo, a scent in the air, the curve of a branch, the silence of marble.
Tired of sameness? Let’s look where stories live — in pieces made by hands, not machines. Choosing independent artists means wearing meaning.