02.07.2025

In the fashion world, long dominated by Chanel, Gucci, and Dior, brands of a different scale are increasingly taking the spotlight — local, independent ones with strong creative DNA. And this is no longer just an alternative but a conscious choice: for character, meaning, and a new perspective on beauty.

We’ve gathered 10 such brands that have won the hearts of global stars—and do more than just “decorate.”

It sounds bold, and that’s exactly why she’s loved: Blake Lively, Selena Gomez, Lady Gaga, Jennifer Lawrence, Lucy Hale. Emily Ratajkowski even became the face of the brand.

It all started with emojis — and a workshop in New York.

What if serious jewelry making—with diamonds, custom pieces, and prices in the four-figure range — decided to… make a joke? Alison Lou did just that: pasta-shaped earrings, smiley rings, pendants with half-smiles.

Irony here goes hand in hand with impeccable quality: 14k gold, enamel, precise shapes. These are pieces that wink—but stay firmly in place.

Kendall Jenner is one of their biggest fans. She wears them as part of her relaxed yet polished look: jeans, a white tank top, By Far heels—and the outfit is complete.

Mules like Carrie Bradshaw’s. Mini bags that look straight out of a Tom Ford-era Gucci model’s wardrobe. Patent leather, powdery shades, a hint of boldness and a touch of nostalgia—By Far makes shoes and bags that bring us back to the golden 2000s, without a trace of provinciality.

The brand hails from Bulgaria. It was launched by three sisters—Vali, Sabina, and Denitsa. They have their own production, and in essence, it’s Eastern Europe’s answer to glossy Italian fashion.

Australian Pia Mance started by making chains for herself and her friends. Everything else happened on its own: photos, interest, orders.

Now her minimalist yet warm jewelry is chosen by Hailey Bieber, Bella Hadid, Jasmine Tookes, Rosie Huntington‑Whiteley, and Lori Harvey.

In them, there’s a quietude like morning light. Soft shapes, noble shine, a slightly rough texture.

Everything is handmade. In small batches. Without rushing. These pieces feel like they were found on a beach and kept forever.

Some brands are sewn “by the rules,” others—by feeling. Mirror Palais is the latter. Soft lines, cutouts, fabric that flows around the body like water—all with a vibe of a vintage dream from the 2000s.

Mirror Palais was created by Marcelo Gaia—a stylist, photographer, and romantic. The brand is based in New York but breathes Brazil and southern sun. Minis, straps, dropped lines, sheer inserts—it’s all about nude tones, but not nudity. It’s about confidence in your body.

Dua Lipa wears Mirror Palais between her music tours.

This isn’t just a brand. It’s a social project disguised as jewelry.

In Helsinki, AIDA Impact trains and employs migrant women. They create jewelry from recycled silver, gold, and pearls.

Dakota Johnson has been spotted wearing their pieces.

These pieces aren’t worn because they’re “trendy,” but because they matter.

You won’t forget this name once you’ve seen her work.

Parisian artist Dolly Cohen creates custom grills—jewelry for teeth. Yes, those. But in her hands, they become art objects.

Her pieces have already graced the teeth of A$AP Rocky, Rihanna, Cara Delevingne, Drake, and Madonna.

Each set is a mold, every detail references fashion, rap, punk, and installation art.

Broken lines, strange logic, deliberate asymmetry. This is Yuzefi.

Founder Naza Yousefi, originally from Iran, studied at Central Saint Martins and worked with J.W. Anderson—and it shows. Everything is sewn in London, with leather sourced from suppliers in Italy and Spain.

Anya Taylor-Joy wears them—with her porcelain features and sharp silhouettes—and so does Taylor Swift, who effortlessly swaps a country guitar for London avant-garde.

Beaufille (translated as “beautiful girl”) is created by sisters Chloé and Parris Gordon. They draw inspiration not from fashion but from architecture. The shapes are strict yet fluid. The materials—recycled. The style—beyond trends.

Michelle Obama, Lady Gaga, Selena Gomez, Kendall Jenner, Florence Pugh — the brand is worn by those who appreciate the value of details.

Beaufille operates on a slow fashion rhythm: less, slower, better. Their rings and earrings are like architectural elements you add to your look. Not just jewelry—but a point of support.

Little is known about them. But that only adds to the allure.

Danjino is Latin American roots, mystical patterns, silhouettes that seem to come from a dream. The brand’s clothing and jewelry feel ancient and at the same time fresh—like a newly discovered artifact.

They’re worn by Hailey Bieber, Beyoncé, Madonna, Blake Lively, Natalie Portman.

Danjino is a brand that doesn’t say much, but speaks volumes.

Some glasses say, “I’m just an accessory.” And then there are those like Andy Wolf. They seem to pick your personality, not just your face shape. Bold, confident, with voluminous frames you can’t confuse with anything mass-market.

The brand comes from Austria, founded by three friends. The glasses are handmade in their own workshop.

Bella Hadid was spotted wearing them on her way to a shoot.

Maybe you found that brand in this list—one that feels like you, your story.

Or maybe you have your own discoveries?

Brands you saw on a star and instantly wanted to find? Share in the comments—let’s collect more of these finds together.