welcome to Localloo

A space for independent design — the people behind it, the ideas that shape it, and the beauty of doing things differently. Here you’ll find stories of makers, guides to discovering them, and insights into the processes and values behind their work.

Slow down, look closer, and connect with design that carries meaning.

What to gift to someone who has everything? Our guide will help you choose unique gifts from local brands that are sure to be remembered. We’ll show you how to select a gift that will delight even the pickiest recipient and immediately offer specific options to make your choice easy and confident.

A discount is not free: someone pays with margin, quality, or waste. We explore why the Black Friday phenomenon is dangerous for both small brands and consumers, and how it can be replaced.

Consciousness without being preachy: what is an ethical brand and how does it affect us — plus an honest selection of those we can trust.

They don’t follow fashion. They make it change.

All great brands were once local. From the basements of London to the runways of Paris — stories that inspire you to believe in your own “possible.”

This short guide saves money and nerves: we break down which shapes are comfortable, which metals and finishes are truly durable, how not to get the size wrong, and what to ask a seller in 30 seconds.

During Paris Fashion Week, the names of giants like Dior, Chanel, and Saint Laurent usually take the spotlight. But beyond the main runways, there’s a vibrant world where independent and local designers are showing where fashion is truly headed. Here are the ones to know right now.

5 ideas from Paris Fashion Week collaborations that can help local brands create meaning, not noise — and turn craftsmanship into strategy.

Before there is gold, there is a vision. Not a trend. Not a moodboard. But a flash — a childhood echo, a scent in the air, the curve of a branch, the silence of marble.

Where does fashion speak more softly, yet closer to people? Six local movements from across Europe, where craft, meaning, and form create a personal style.

Tired of sameness? Let’s look where stories live — in pieces made by hands, not machines. Choosing independent artists means wearing meaning.

Independent European artists are reimagining technology — from VR utopias to digital makeup.

Gifts that remain. Items with history, touch, and attention. A selection of local brands where the gesture and meaning matter more than trends.

These 10 local brands caught the eye of those who could wear anything. And they chose this.

Not sure what to gift? Let the stars guide you to pieces with style, soul, and just enough surprise.

Your home always speaks to you. Sometimes it’s in the soft light of the morning, sometimes in the rough texture of a rug underfoot. We’ve curated a selection of local brands by style — so you can choose pieces that will answer you every day, quietly, beautifully, in their own way.